Custom Shopify themes
Designed for your brand, built on Online Store 2.0 so your team edits pages without a developer — and without the weight of a 40-section marketplace theme.
Shopify, built for jewelry
Shopify is the right base for most jewelry brands — until the free theme, three overlapping apps and a variant limit start deciding what you can sell. We build custom Shopify themes, apps and integrations around how jewelry is actually configured, priced and bought.
The short version
Stock themes sell t-shirts. Jewelry needs more.
Metal × stone × carat × size × engraving breaks Shopify's default variant model. Made-to-order needs lead times and deposits. Certificates, ring sizers and financing need to sit exactly where doubt appears. Most jewelry stores patch this with apps that slow every page.
We design and develop the store as one system: a custom theme, the few apps that earn their place, and custom code for the rest — fast, owned by you, and maintainable.
Shopify Development
// typical Shopify jewelry build
theme — custom Online Store 2.0, sections you can edit
configurator — metal · stone · size · engraving, live price
metafields — certificates, 4Cs, hallmark, care
made_to_order — lead times, deposits, milestones
b2b — wholesale pricing, net terms, reorders
markets — multi-currency, duties, local payment
What this includes
How we approach shopify development
Configurators & product builders
Ring builders and custom product options that respect real manufacturing rules, show accurate pricing and pass clean data to production.
Custom Shopify apps
Private apps for what no marketplace app does well: gold-rate pricing, certificate lookup, made-to-order workflows, consignment, appointment booking.
Shopify B2B & wholesale
Company accounts, price lists, net terms and fast reorder — on Shopify Plus B2B or a custom wholesale portal for stores not on Plus.
Shopify Markets & international
Local currencies, duties shown before checkout, translated content and hreflang, so the US, UK, UAE and India each feel local.
Migrations & headless
Moves from Wix, WooCommerce, Magento or BigCommerce that keep your URLs, SEO and customer data — and headless (Hydrogen / Next.js) when speed or design demand it.
Deliverables
What actually lands on your desk
Scoped to your brand — we never bundle work you do not need.
Store & app audit
Speed, apps, conversion, SEO baseline
UX & visual design
Mobile-first, brand-led, Figma prototypes
Custom theme development
Online Store 2.0, editable sections
Product data model
Variants, metafields, metaobjects for jewelry
Configurator / custom app
Where the brief needs one
Integrations
ERP, POS, Klaviyo, reviews, financing, shipping
Migration
Products, customers, orders, 301 redirects
Speed & Core Web Vitals
App cleanup, image pipeline, lazy loading
SEO-safe launch
Redirect map, schema, Search Console checks
Training & handover
Docs and a recorded walkthrough for your team
The engagement
How it runs
01
Audit
We review the current store, apps, data and analytics and agree what to keep, replace or build.
02
Design
Mobile-first prototypes of the pages that sell: home, collection, product, cart.
03
Build
Theme and custom features developed on a staging store you can click through every week.
04
Migrate & test
Data moved, redirects mapped, every device and payment path tested.
05
Launch & improve
Monitored launch, then speed and conversion work once real traffic arrives.
Questions
Shopify Development, answered
Still unclear on something? Ask us directly — we would rather answer than guess.
info@rankoptim.comYes, and with standard Shopify plans. Many jewelry brands do not need Plus; we recommend it only when B2B, checkout customisation or volume genuinely justify it.
Yes. We map every old URL to its new one with 301 redirects, carry over titles and structured data, and monitor Search Console through launch.
Yes. Themes are built with editable sections and blocks, and we hand over documentation and a recorded walkthrough.
A typical custom theme takes 6–10 weeks; configurators, B2B or ERP integrations add time depending on scope. You get a fixed range after the audit.
Yes. The theme, any custom app and all data are yours.
Works well with
Pair it with
Start a project
Let's talk about shopify development
Tell us where your brand is today. We reply within one business day with an honest read — no packages, no obligation.