We only do jewelry
Every playbook, benchmark and creative instinct we hold was built inside this category. You never pay for us to learn your industry.
Jewelry-only development team · Worldwide
Websites & software for jewelry brands.retailers.makers.
We design and develop the technology jewelry businesses run on — custom websites, Shopify stores, configurators, ERP & inventory software and apps. Then, when you are ready, we bring the traffic: SEO, AI search and performance marketing.
Why one partner
Most jewelry brands are stitched together by three agencies who never speak.
A developer builds a storefront they will never market. An agency runs ads to a page they cannot change. A freelancer writes content nobody indexed. Every handover costs momentum, and the brand pays for it twice.
RankOptim removes the seams. The people running your campaigns can edit the product template. The people writing your content understand your stone sourcing. Nothing gets lost in translation, because there is no translation.
The usual set-up
- Web agency hands over and disappears
- Ads team can't touch the landing page
- Generic e-commerce advice, no jewelry context
- Rigid packages you outgrow or never use
- Reporting that celebrates clicks, not revenue
With RankOptim
- Build and growth handled by one accountable team
- Campaign learnings shipped into the site the same week
- Jewelry-native strategy: sizing, sourcing, lead times, trust
- Scoped to your brand — no packages, ever
- Reporting tied to revenue and repeat purchase
What we do
Everything a jewelry brand needs
Everything a jewelry brand needs
to build, be found, and grow
Development first — that is our core. Digital marketing when your foundation is ready. Take the whole arc, or the one piece that is holding you back.
01
Build
Our core · custom development
Custom Website Development
Bespoke jewelry websites & e-commerce.
Explore NewShopify Development
Custom themes, apps & headless Shopify.
ExploreCustom Software
Configurators, portals & integrations.
Explore NewJewelry ERP & Inventory
Stock, karigar, gold-rate & POS software.
Explore NewMobile Apps
Catalogue, B2B ordering & customer apps.
ExploreAI & Automation
Workflows that run without you.
Explore
02
Get Found
Digital marketing · visibility
SEO
Organic search in every market.
ExploreAEO
Answer engines & voice search.
ExploreGEO
Cited by ChatGPT, Gemini, Perplexity.
Explore
03
Grow
Digital marketing · demand
Custom Solutions
// what templates can't do
ring_configurator — metal · stone · setting · size
made_to_order — lead times, deposits, milestones
stone_inventory — certificates, provenance, uniqueness
b2b_portal — tiered pricing, line sheets, reorders
erp_bridge — stock, POS, fulfilment sync
atelier_dashboard — one view of the whole brand
Beyond off-the-shelf
When your brand outgrows the template
Jewelry breaks standard e-commerce. One-of-a-kind stones do not fit a stock counter. Made-to-order does not fit a two-day dispatch promise. A bespoke commission is not a variant.
We build the missing pieces — configurators, portals, integrations and internal tools — designed around how your atelier actually operates, not how a plugin assumes it does.
- Bespoke configurators and product builders
- ERP, POS, PIM and fulfilment integrations
- Wholesale and B2B ordering portals
- Inventory, karigar and gold-rate pricing software
- Catalogue, B2B ordering and customer apps
How it runs
A process built for considered purchases
Jewelry is rarely an impulse buy. Our process respects the long decision behind every order.
01
Listen
We start with your brand, your margins and your constraints — not a pitch deck. Sourcing, craft, lead times and who actually buys from you.
02
Diagnose
A full read of the storefront, search footprint, campaigns and systems. You get the findings whether or not we work together.
03
Prioritise
One sequenced plan. What we do first, what it should change, and what we deliberately leave alone for now.
04
Build & Ship
Development, content and campaigns move in parallel because they sit in one team. Work goes live in weeks, not quarters.
05
Compound
Every cycle feeds the next. Campaign data shapes the site; site data sharpens the campaigns.
Why RankOptim
Specialists, not generalists
Specialists, not generalists
who happen to have a jeweler
Built for global selling
Multi-currency, multi-language, international shipping, duties and region-specific trust signals designed in from day one — not bolted on later.
Build and growth in one team
The developer and the marketer sit in the same room. Insight becomes shipped code, usually inside the same sprint.
Ready for AI-era search
Buyers now ask assistants before they ask Google. We optimise for search engines, answer engines and generative engines together.
No packages, no lock-in
We scope to the work that moves your business, then earn the next month. Nothing is bundled to pad an invoice.
Senior people on your account
You talk to the people doing the work. No account-manager relay, no juniors learning on your budget.
In their words
What clients say
Rated 5 stars on Trustpilot by jewelry brands we've worked with.
Read the reviews ↗Built for the buyers in your market
Currency, language, payment habits, festive calendar and the searches people actually make — planned per country.
United StatesNew York · Los Angeles
United KingdomLondon · Birmingham
CanadaToronto · Vancouver
AustraliaSydney · Melbourne
United Arab EmiratesDubai · Abu Dhabi
IndiaMumbai · Delhi
SingaporeSingapore
Saudi ArabiaRiyadh · Jeddah
GermanyBerlin · Munich
FranceParis · Lyon
ItalyMilan · Rome
NetherlandsAmsterdam · Rotterdam
New ZealandAuckland · Wellington
IrelandDublin · Cork
Questions
Before you get in touch
The things brands usually want to know first. Anything else, just ask.
All FAQsYes. Jewelry is all we do. That focus means we already understand high-consideration purchases, hallmarking and materials language, made-to-order lead times, sizing and returns, and the trust signals a buyer looks for before spending significantly online.
We work with jewelry brands worldwide and operate remote-first across every timezone. Our team runs multi-currency, multi-language storefronts and campaigns for brands selling domestically and internationally.
No. Every jewelry brand is at a different stage with different constraints, so we scope each engagement to the work that actually moves the business. Send us an enquiry and we will come back with a proposal built around your situation.
That is precisely the point of RankOptim. Development, marketing and custom solutions sit under one roof, so the people optimising your campaigns can change the storefront that receives the traffic. Nothing is lost between agencies.
Custom websites and Shopify stores, product configurators, made-to-order and B2B portals, jewelry ERP and inventory software (tag stock, karigar jobs, gold-rate pricing), and iOS/Android catalogue, B2B and customer apps. Digital marketing — SEO, AI search, ads and content — is available once the foundation is right.
Anything off-the-shelf software cannot do — ring configurators, made-to-order workflows, stone and inventory management, ERP or POS integrations, wholesale and B2B portals, certificate and provenance tools, and internal dashboards.
Send the enquiry form on this page. We reply within one business day with an honest read on what we would do first, whether or not that turns into an engagement.
Start a project
Tell us about
Tell us about
your jewelry brand
No packages to choose from and nothing to commit to. Describe where you are, and we will come back with an honest view of what we would do first.
The long game
We build the technology jewelry brands run on — then help it sell.
If you are looking for a quick campaign and an exit, we are the wrong partner. If you are building something meant to last a decade, let's talk.