We only do jewelry
Every playbook, benchmark and creative instinct we hold was built inside this category. You never pay for us to learn your industry.
Jewelry brands only · Worldwide
We build jewelry brands that endure.convert.travel.
One partner for the whole journey — the storefront, the custom software behind it, and the marketing that fills it. From development to marketing, plus the bespoke tools no template will ever give you.
Why one partner
Most jewelry brands are stitched together by three agencies who never speak.
A developer builds a storefront they will never market. An agency runs ads to a page they cannot change. A freelancer writes content nobody indexed. Every handover costs momentum, and the brand pays for it twice.
RankOptim removes the seams. The people running your campaigns can edit the product template. The people writing your content understand your stone sourcing. Nothing gets lost in translation, because there is no translation.
The usual set-up
- Web agency hands over and disappears
- Ads team can't touch the landing page
- Generic e-commerce advice, no jewelry context
- Rigid packages you outgrow or never use
- Reporting that celebrates clicks, not revenue
With RankOptim
- Build and growth handled by one accountable team
- Campaign learnings shipped into the site the same week
- Jewelry-native strategy: sizing, sourcing, lead times, trust
- Scoped to your brand — no packages, ever
- Reporting tied to revenue and repeat purchase
What we do
Everything a jewelry brand needs
Everything a jewelry brand needs
to build, be found, and grow
Ten capabilities across three phases. Take the whole arc, or the one piece that is holding you back.
01
Build
Development
Website & E-Commerce
Storefronts built to sell jewelry. Built specifically for how jewelry is researched, compared and bought.
Explore NewCustom Solutions
Bespoke tools, portals, integrations. Built specifically for how jewelry is researched, compared and bought.
ExploreAI & Automation
Workflows that run without you. Built specifically for how jewelry is researched, compared and bought.
Explore
02
Get Found
Visibility
SEO
Organic search in every market. Built specifically for how jewelry is researched, compared and bought.
ExploreAEO
Answer engines & voice search. Built specifically for how jewelry is researched, compared and bought.
Explore NewGEO
Cited by ChatGPT, Gemini, Perplexity. Built specifically for how jewelry is researched, compared and bought.
Explore
03
Grow
Marketing
Performance Ads
Meta, Google, Pinterest, TikTok. Built specifically for how jewelry is researched, compared and bought.
ExploreSocial & Content
Community and creative that lands. Built specifically for how jewelry is researched, compared and bought.
ExploreFunnels & CRO
Turn traffic into revenue. Built specifically for how jewelry is researched, compared and bought.
ExploreStudio & Content Production
Product film, stills, campaigns. Built specifically for how jewelry is researched, compared and bought.
Explore
Custom Solutions
// what templates can't do
ring_configurator — metal · stone · setting · size
made_to_order — lead times, deposits, milestones
stone_inventory — certificates, provenance, uniqueness
b2b_portal — tiered pricing, line sheets, reorders
erp_bridge — stock, POS, fulfilment sync
atelier_dashboard — one view of the whole brand
Beyond off-the-shelf
When your brand outgrows the template
Jewelry breaks standard e-commerce. One-of-a-kind stones do not fit a stock counter. Made-to-order does not fit a two-day dispatch promise. A bespoke commission is not a variant.
We build the missing pieces — configurators, portals, integrations and internal tools — designed around how your atelier actually operates, not how a plugin assumes it does.
- Bespoke configurators and product builders
- ERP, POS, PIM and fulfilment integrations
- Wholesale and B2B ordering portals
- Certificate, provenance and traceability tools
0
Capabilities in-house
0
Accountable partner
0
Timezone coverage
0
Jewelry focused
How it runs
A process built for considered purchases
Jewelry is rarely an impulse buy. Our process respects the long decision behind every order.
01
Listen
We start with your brand, your margins and your constraints — not a pitch deck. Sourcing, craft, lead times and who actually buys from you.
02
Diagnose
A full read of the storefront, search footprint, campaigns and systems. You get the findings whether or not we work together.
03
Prioritise
One sequenced plan. What we do first, what it should change, and what we deliberately leave alone for now.
04
Build & Ship
Development, content and campaigns move in parallel because they sit in one team. Work goes live in weeks, not quarters.
05
Compound
Every cycle feeds the next. Campaign data shapes the site; site data sharpens the campaigns.
Why RankOptim
Specialists, not generalists
Specialists, not generalists
who happen to have a jeweler
Built for global selling
Multi-currency, multi-language, international shipping, duties and region-specific trust signals designed in from day one — not bolted on later.
Build and growth in one team
The developer and the marketer sit in the same room. Insight becomes shipped code, usually inside the same sprint.
Ready for AI-era search
Buyers now ask assistants before they ask Google. We optimise for search engines, answer engines and generative engines together.
No packages, no lock-in
We scope to the work that moves your business, then earn the next month. Nothing is bundled to pad an invoice.
Senior people on your account
You talk to the people doing the work. No account-manager relay, no juniors learning on your budget.
In their words
What founders say
They understood made-to-order lead times better than our previous developer understood e-commerce. The configurator alone changed how we sell.
FounderBespoke bridal atelier
The first agency that talked about margin and repeat purchase instead of impressions. Our storefront and our campaigns finally tell the same story.
Managing DirectorDemi-fine jewellery brand
We went from invisible to being the answer when someone asks an AI assistant about our category. That was not on our radar until they raised it.
Head of MarketingLab-grown diamond label
Questions
Before you get in touch
The things brands usually want to know first. Anything else, just ask.
All FAQsYes. Jewelry is all we do. That focus means we already understand high-consideration purchases, hallmarking and materials language, made-to-order lead times, sizing and returns, and the trust signals a buyer looks for before spending significantly online.
We work with jewelry brands worldwide and operate remote-first across every timezone. Our team runs multi-currency, multi-language storefronts and campaigns for brands selling domestically and internationally.
No. Every jewelry brand is at a different stage with different constraints, so we scope each engagement to the work that actually moves the business. Send us an enquiry and we will come back with a proposal built around your situation.
That is precisely the point of RankOptim. Development, marketing and custom solutions sit under one roof, so the people optimising your campaigns can change the storefront that receives the traffic. Nothing is lost between agencies.
Anything off-the-shelf software cannot do — ring configurators, made-to-order workflows, stone and inventory management, ERP or POS integrations, wholesale and B2B portals, certificate and provenance tools, and internal dashboards.
Send the enquiry form on this page. We reply within one business day with an honest read on what we would do first, whether or not that turns into an engagement.
Start a project
Tell us about
Tell us about
your jewelry brand
No packages to choose from and nothing to commit to. Describe where you are, and we will come back with an honest view of what we would do first.
The long game
We build jewelry brands. Not quick sales.
If you are looking for a quick campaign and a exit, we are the wrong partner. If you are building something meant to last a decade, let's talk.