Account architecture
Campaign structure that separates prospecting, consideration and capture, so budget decisions are made on the right signal at each stage.
Paid media built for a considered purchase
Jewelry is not bought on a first impression. Campaigns judged on a seven-day window will always under-report and usually get switched off too early. We build for the real decision cycle.
The short version
Most jewelry ad accounts are measured wrong.
A shopper sees a piece, thinks about it, discusses it, checks their finances, comes back weeks later and buys through a brand search. Attributed on a short window, the campaign that started it looks like a failure. Cut it, and revenue quietly falls.
We structure accounts and measurement around the actual purchase cycle: prospecting that builds consideration, retargeting that stays present without becoming irritating, and reporting that credits what genuinely contributed.
Performance Ads
// the channels, and what each is for
google_search — capture existing intent
shopping — product visibility at the comparison stage
meta — discovery, storytelling, retargeting
pinterest — early planning, bridal, gifting
tiktok — craft, process, demand creation
youtube — brand depth and trust
What this includes
How we approach performance ads
Creative that suits jewelry
Product film, craft process, scale reference and styling — assets that answer the questions still standing between a viewer and a purchase.
Multi-market campaigns
Region-appropriate targeting, currency, creative and offers, with budget allocated to where returns justify it rather than split evenly.
Honest measurement
Modelled and incrementality-informed measurement across a realistic window, so long consideration cycles are credited properly.
Feed & catalogue quality
Shopping and catalogue feeds built with accurate attributes, since feed quality caps performance before bidding strategy ever matters.
Audience development
Building and maintaining first-party audiences that lower acquisition cost as the account matures, rather than renting reach forever.
Deliverables
What actually lands on your desk
Scoped to your brand — we never bundle work you do not need.
Account audit
Structure, tracking, waste, opportunity
Measurement setup
Conversion tracking, windows, server-side
Channel strategy
Where budget goes and why
Campaign build
Full structure across chosen platforms
Creative direction
Concepts, briefs, iteration cycles
Feed optimisation
Catalogue attributes and quality
Audience architecture
First-party, lookalike, retargeting
Testing framework
Structured creative and offer testing
Reporting
Revenue, blended cost, contribution
Strategy calls
Direct with the person running the account
The engagement
How it runs
01
Audit
A full review of existing accounts, tracking and creative, with the findings shared whether or not we proceed.
02
Fix measurement
If tracking is wrong, every decision after it is wrong. Measurement gets fixed before spend is scaled.
03
Build
Account structure, audiences, feeds and creative built against your margin and consideration cycle.
04
Test
Structured testing of creative, audiences and offers, with enough patience to reach genuine significance.
05
Scale
Budget shifted toward proven combinations, with fresh testing always running behind to prevent fatigue.
Questions
Performance Ads, answered
Still unclear on something? Ask us directly — we would rather answer than guess.
info@rankoptim.comNo. Our fee covers strategy, creative direction, build and ongoing management. What you pay the platforms is separate and goes directly to them. We are transparent about both, and we do not take a hidden margin on media.
It depends on your average order value, margin and market competitiveness rather than a fixed floor. In discovery we model what spend level is needed to gather meaningful data in your category, and we will tell you plainly if paid media is not the right first investment.
Search capture campaigns can produce return within weeks. Prospecting in jewelry takes longer, because the consideration cycle is genuinely long. We agree realistic checkpoints up front rather than promising a number.
Usually whichever captures existing intent first, since that is the fastest feedback loop, then discovery channels once the site converts reliably. The right answer varies by catalogue, price point and market.
We direct it and can produce it through our studio service. If you have an in-house team or an existing photographer, we brief them instead — we care about the output, not who makes it.
Yes. Multi-market campaign management is a core part of the service, including region-specific creative, currency, offers and budget allocation.
Works well with
Pair it with
Start a project
Let's talk about performance ads
Tell us where your brand is today. We reply within one business day with an honest read — no packages, no obligation.