Everything brands ask
before they ask us

Yes, exclusively. We turn down work outside the category. That focus means we already understand high-consideration purchases, hallmarking and materials language, made-to-order lead times, sizing conventions, seasonality and the trust signals a buyer looks for before spending significantly online. You never fund our learning curve.

We work with jewelry brands worldwide and operate remote-first across every timezone. We regularly run multi-currency, multi-language storefronts and campaigns for brands selling domestically and internationally, and we agree overlap working hours with your team at the start of every engagement.

We work with independent makers as well as established houses. What matters more than size is whether there is a real product and a long horizon. If we do not think we can add enough value to justify the cost at your stage, we will say so and point you somewhere more useful.

The people you meet in the first conversation. We keep the team deliberately small and senior, so there is no relay through account managers and no juniors practising on your budget.

No, and we do not intend to. Packages exist to make agency revenue predictable — they bundle work you do not need and cap the work you do. We scope each engagement around the specific problem in front of us and price that.

Per engagement, after a diagnosis. We give you a fixed range for a defined first phase, sequence it so something useful ships early, and only discuss the next phase once the first has delivered. There is no minimum contract length.

No. Our fee covers strategy, creative, build and management. What you pay advertising platforms goes directly to them and is fully visible to you. We do not take a hidden margin on media.

Yes, and many brands do. Take the single capability that is holding you back. The full arc is available when it makes sense, not as a condition of working with us.

We share our diagnostic findings during the proposal stage whether or not you go ahead. It is not a stripped-back teaser — if we spot something costing you money, you get told regardless of the commercial outcome.

You do. Code, data, accounts, creative assets and documentation are yours, and we hand over repositories and credentials on request. There is no proprietary platform holding you in and no clause that makes leaving expensive.

A storefront build usually runs eight to sixteen weeks. Custom software depends entirely on scope and starts with a smaller first release. Search and marketing programmes are ongoing by nature, with meaningful movement typically visible from month three to four.

Then we work with it. Most engagements start by improving something functional rather than replacing it. We only recommend a rebuild when maintaining what exists genuinely costs more than replacing it.

Yes, provided the boundaries are clear. Many brands keep an in-house designer or a long-standing photographer and bring us in for the parts they cannot cover. We are not precious about who does what.

You give reasonable notice and we hand everything over cleanly, including documentation and access. We would rather end an engagement well than hold a client who no longer wants to be there.

Because most published figures omit the attribution window, baseline, spend level and timeframe that make them meaningful. We would rather show you real anonymised reporting from a comparable brand, with the caveats intact, in a conversation where you can question it.

Technical and conversion fixes can show within weeks. Paid search capture can return quickly. Organic search and AI visibility in jewelry usually take four to eight months to move meaningfully, because the category is mature and trust accumulates slowly. We set realistic checkpoints up front.

Revenue, qualified traffic, conversion, contribution by channel and repeat purchase — the measures that describe the business. Rankings, impressions and engagement are diagnostics we use, not the goal we optimise toward.

No, and we would be careful with anyone who does. Search engines, ad platforms and AI systems are outside anyone's control. What we commit to is a defined scope of work, honest reporting, and telling you early when something is not working.