Product configurators
Ring and jewelry builders that combine metal, stone, setting, size and engraving with live pricing, accurate visuals and rules that reflect what your workshop can genuinely produce.
When your brand outgrows what software allows
One-of-a-kind stones do not fit a stock counter. A bespoke commission is not a product variant. When off-the-shelf tools start dictating how your business runs, we build the missing pieces around your actual process.
The short version
The workaround is costing you more than the build.
Most jewelry businesses run on a stack of near-misses: a spreadsheet holding the real stone inventory, a messaging thread doing commission management, a plugin that almost supports made-to-order. Each workaround is small. Together they consume hours every week and cap how far the brand can scale.
We build the tools that remove them — configurators, portals, integrations and internal systems designed around your workflow rather than a vendor roadmap. Owned by you, documented, and built to be maintained.
Custom Solutions
// things we have been asked to build
configurator — metal · stone · setting · engraving · size
commission_flow — brief → quote → deposit → milestones
stone_ledger — unique inventory, certificates, reservations
b2b_portal — tiered pricing, line sheets, repeat orders
erp_bridge — POS, stock, fulfilment, accounting sync
provenance — traceability, certification, authenticity
What this includes
How we approach custom solutions
Made-to-order workflows
Commission briefs, quotes, deposits, milestone approvals and lead-time communication handled in one place instead of across email and messaging apps.
Unique inventory systems
Standard stock logic breaks on one-of-a-kind stones. We build inventory that understands uniqueness, certificates, reservations and allocation across channels.
B2B and wholesale portals
Tiered pricing, account-specific catalogues, line sheets, minimum orders and fast reordering for stockists — without your team rekeying anything.
Integrations that hold
Connecting storefront, ERP, POS, PIM, fulfilment and accounting so stock and orders stay truthful across every channel, including physical retail.
Internal dashboards
One honest view of the brand — margin by collection, production pipeline, channel performance — built from your systems rather than exported by hand.
Deliverables
What actually lands on your desk
Scoped to your brand — we never bundle work you do not need.
Technical discovery
Process mapping, systems audit, feasibility
Solution architecture
Data model, integrations, scaling plan
Interactive prototype
Clickable flows before a line of production code
Custom application build
Web app, portal, configurator or internal tool
API & integration layer
ERP, POS, PIM, fulfilment, accounting
Migration of existing data
Products, stones, customers, orders
Testing & QA
Functional, cross-device, load where relevant
Documentation
Technical docs plus plain-language team guides
Training
Live sessions with the people who will use it daily
Support & iteration
Ongoing maintenance if you want it, none if you do not
The engagement
How it runs
01
Map the process
We sit with the people doing the work and document how things really happen, including the workarounds nobody mentions in a brief.
02
Define the smallest useful build
We identify the version that removes the most pain soonest, rather than a two-year platform nobody uses.
03
Prototype
You interact with the flows before we build them properly. Changing a prototype costs hours; changing production costs weeks.
04
Build & integrate
Development in reviewable increments, with integrations tested against your live systems in a safe environment.
05
Adopt
Training, documentation and a supported rollout — a tool nobody adopts is a failed project regardless of code quality.
Questions
Custom Solutions, answered
Still unclear on something? Ask us directly — we would rather answer than guess.
info@rankoptim.comYes. You own the code, the data and the infrastructure. We hand over repositories and documentation, and you are free to take it to another team at any point. We do not build dependency into contracts.
Usually, and that is normally the better answer. Most engagements start by adding capability to a working storefront or ERP rather than replacing something functional. We only recommend replacement when maintaining the current system genuinely costs more.
Per project, after discovery. We scope the smallest useful build first, give you a fixed range for that phase, and only discuss later phases once the first is delivering. There are no packages.
They usually do, which is why we work in reviewable increments rather than one long specification. Changes get costed against what they displace, and you decide the trade-off with full information.
We build integration layers for most common jewelry and retail systems, and for bespoke or older systems we work against whatever interface exists — API, database, or scheduled file exchange.
You can take full ownership, or keep us on for maintenance and iteration. Either way you leave with documentation good enough that another team could pick it up.
Works well with
Pair it with
Start a project
Let's talk about custom solutions
Tell us where your brand is today. We reply within one business day with an honest read — no packages, no obligation.