Every timezone
We structure communication around your working hours rather than ours, with overlap windows agreed at the start of every engagement.
Who we are
A partner built for
A partner built for
one industry only
RankOptim works exclusively with jewelry brands. Not "jewelry among other clients" — exclusively. Every process, benchmark and instinct we hold was formed inside this category.
Why we exist
Jewelry brands kept getting generic advice
Agencies would arrive with a playbook written for fast fashion or consumer electronics and apply it to a product bought once a decade, sometimes for the most significant moment in someone's life. The advice was not wrong so much as irrelevant.
Meanwhile the work itself was split across three suppliers who never spoke. The developer did not know what the ads team had learned. The content writer had never seen a bench. Brands paid for the gaps between them.
RankOptim exists to close both problems at once: one team, one industry, covering development through marketing, plus the custom work nobody else will build.
Our position
industry — jewelry, exclusively
reach — worldwide, remote-first
scope — development → marketing → custom
model — scoped engagements, no packages
ownership — you own everything we build
horizon — brands, not campaigns
What we hold to
Five things we will not compromise
01
Honest first, agreeable second
If your product is not ready, the market is wrong, or the budget will not achieve the goal, we say so before an invoice exists. Telling a brand what it wants to hear is how agencies keep clients and lose them.
02
Brands, not campaigns
A campaign can spike revenue and leave nothing behind. We optimise for the asset that compounds — the storefront, the search footprint, the audience, the systems. Growth that survives us leaving.
03
Specialists, not generalists
We turn down work outside jewelry. Depth in one category is worth more to you than breadth across twenty, and it means you never fund our learning curve.
04
You own what we build
Code, data, accounts, assets and documentation are yours. No hostage infrastructure, no proprietary lock-in, no clause that makes leaving expensive.
05
Senior people, actual work
The people in the first conversation are the people doing the work. No relay through account managers, no juniors practising on your budget.
How we work
Remote-first, everywhere
Jewelry is a global trade. Our clients sell across continents, so we work the way they do.
Direct access
You speak to the people doing the work, in whatever channel suits you. No ticket queue standing between a question and an answer.
Visible progress
Shared boards, staging links and reporting you can check at any hour without waiting for a monthly deck.
One accountable team
Development, marketing and custom work coordinated internally, so you never mediate between suppliers.
Careful with your brand
Nothing publishes without approval. In a category built on trust, we treat your voice as the asset it is.
Category fluency
You never explain what a bezel setting is, why lead times matter, or how bridal seasonality works. We already know.
Who you work with
Small team.
Small team.
Senior only.
Strategists, developers, search specialists, media buyers and producers — all of whom have spent their careers inside this category. We stay deliberately small so the people you meet remain the people who deliver.
Who we work with
Brands at every stage
- Independent makers going from craft to commerce for the first time
- Growing labels that outgrew their template and their freelancer
- Heritage houses bringing decades of reputation online properly
- Multi-store retailers connecting physical and digital into one business
- Wholesale & B2B operations that need portals, not a shopping cart
What they share is a long horizon. If you want a quick campaign and an exit, we are the wrong choice.
Start a conversationWe build jewelry brands. Not quick sales.
Tell us what you are building. We will tell you honestly whether we are the right partner for it.