Citation auditing
We test how the major assistants currently describe your brand and your category, and where competitors are being recommended instead of you.
Get recommended when someone asks an AI
A growing number of buyers now open an AI assistant before a search engine. When they ask which jewelry brands are worth considering, a handful get named. Generative Engine Optimisation is the work of becoming one of them.
The short version
A new front door to your brand.
"Which brands make ethical engagement rings?" is now a question people ask an assistant, and the answer arrives as a short list rather than ten links. Being on that list is worth considerably more than a position on page one, because the shortlist has already been made for the buyer.
Generative engines favour brands with clear, consistent, well-corroborated information across the web. GEO builds that evidence base deliberately — and it is early enough that specialist brands can still establish position ahead of larger competitors.
GEO
// what generative engines look for
clarity — unambiguous statements of fact
corroboration — the same facts, multiple sources
structure — parseable, well-marked-up content
specificity — concrete detail, not marketing copy
authority — cited by sources they already trust
freshness — current, maintained, dated
What this includes
How we approach geo
Entity foundation
Establishing consistent, machine-readable facts about your brand — what you make, where, from what, at what price point, with what credentials.
Corroboration strategy
AI systems weight information confirmed in multiple independent places. We build that consistency across directories, publications and profiles.
Content built to be cited
Specific, verifiable, well-structured content that a generative system can quote confidently rather than vague brand language it will skip.
Third-party presence
Presence in the review sites, publications, comparison resources and communities that assistants draw on when forming a recommendation.
Citation monitoring
Ongoing tracking of how often and how accurately assistants mention you, and correction where they are wrong about your brand.
Deliverables
What actually lands on your desk
Scoped to your brand — we never bundle work you do not need.
AI visibility baseline
How assistants describe you today
Competitor citation analysis
Who gets recommended and why
Entity & fact framework
Canonical brand facts, consistently stated
Structured data programme
Machine-readable across the site
Citable content production
Specific, verifiable, referenceable
Third-party corroboration
Directories, profiles, publications
Digital PR for authority
Coverage in trusted sources
Prompt-set monitoring
Tracked across major assistants
Misinformation correction
Fixing what assistants get wrong
Quarterly strategy review
As the models and rules shift
The engagement
How it runs
01
Baseline
We run a defined set of buyer prompts across the major assistants and record exactly how your brand and category are described today.
02
Diagnose
Analysis of which sources the assistants are drawing on, and what your competitors have that you do not.
03
Establish facts
A canonical set of brand facts, applied consistently across your site, structured data and third-party profiles.
04
Corroborate
Content, coverage and presence built in the places these systems demonstrably trust.
05
Monitor
Re-running the prompt set on a schedule, tracking citation share and correcting inaccuracies as they appear.
Questions
GEO, answered
Still unclear on something? Ask us directly — we would rather answer than guess.
info@rankoptim.comYes, though differently from SEO. We define a fixed set of buyer prompts, run them across the major assistants on a schedule, and track whether you are mentioned, how accurately, and against whom. It is a share-of-citation measure rather than a ranking.
SEO optimises for a ranked list of links. GEO optimises for being selected and synthesised into a generated answer, which depends more on clarity, corroboration and third-party evidence than on traditional ranking factors. They overlap but are not the same discipline.
It is early, which is the argument for doing it. Established authority is what these systems reward, and authority takes time to build. Brands starting now are establishing position while the space is still contestable.
No, and be sceptical of anyone who does. These systems are proprietary and change frequently. What we can do is build the clarity, structure and corroboration they demonstrably favour, and measure the movement honestly.
That is one of the more urgent reasons to start. We identify the sources feeding the error and work to correct them, which usually means fixing your own information first and then addressing third-party sources.
No. Search engines still drive most commercial traffic in jewelry. GEO is an additional visibility layer for a channel that is growing quickly, and the two share underlying foundations.
Works well with
Pair it with
Start a project
Let's talk about geo
Tell us where your brand is today. We reply within one business day with an honest read — no packages, no obligation.