Crafting Digital Success
Jewelry clients are private about their commercial data, and rightly so. Rather than publish figures we cannot substantiate, here is an honest account of the kinds of problems we take on and how we solve them. Detailed, named case studies are available under NDA on request.
A heritage maker selling into three countries from one currency and one language. We rebuilt the storefront as a properly localised system — regional pricing, duty clarity, market-specific trust content — and migrated without losing the search footprint built up over a decade.
Commissions were being managed across email, spreadsheets and messaging. We built a configurator covering metal, stone, setting and size with live pricing, wired into a commission workflow that handles quotes, deposits and milestone approvals in one place.
Strong product, almost no organic presence. We fixed the technical foundations, restructured collections around genuine search behaviour, and built an education-led content programme covering materials, sizing and care.
Buyers in this category increasingly ask an assistant before a search engine, and the brand was absent from those answers. We established a canonical fact base, built corroboration across trusted third-party sources, and now track citation share on a fixed prompt set.
A growing stockist network was ordering by email and phone, with every order rekeyed by hand. We built an account portal with tiered pricing, account-specific catalogues, line sheets and one-click reordering, integrated with existing stock systems.
A maker with a serious craft reputation and no commercial infrastructure. Storefront, photography, search foundations and paid media built in sequence over several phases, each one funded by what the previous phase delivered.
Every agency site in this industry advertises a return multiple. Almost none explain the attribution window, the baseline, the spend level, or whether the figure came from one exceptional month.
We would rather show you real reporting from a comparable brand, with the caveats intact, in a conversation where you can interrogate it. That is more useful to you than a number on a homepage, and considerably more honest.
Ask for the detailTell us your category and market, and we will bring the closest comparable engagement to the first call.